Offline Consumers Demand Mobile Banking and Payments
Since our inception in 2000, M-Com has believed that the mobile channel is separate and distinct from the online banking channel. As such, non-online bankers represent a material segment to target for mobile financial services – it makes up a majority of consumers for most banks, enables channel cost reductions and increases deposits and customer 'stickiness'.
We have real life data that demonstrates a compelling ROI from targeting offline consumer segments.
We teamed up with our partners Fiserv and Verisign to interview 500 American consumers who do NOT use the online channel for banking interactions and have published the research in a white paper titled "Mobile Channel Address Offline Consumers' Needs for Frequent Transactions While Reducing Bank Channel Costs".
The research demonstrates that the demand from offline consumers is real, compelling and ultimately an opportunity for profit within financial institutions.