Banks Down Under Monetize Mobile
10 August 2008
There's no shortage of hype surrounding mobile banking, and there is even some impressive early consumer adoption. But what's been sorely lacking in U.S. deployments is a revenue model; so far, the channel's been a money pit for the institutions leading the charge on implementations.
But maybe it doesn't have to be that way. Case in point: The National Bank and ANZ, related New Zealand banks, have been charging for mobile services—as have all their competitors—since they went live with the offering more than a year ago.
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